Wow. Google is definitely getting more social; Google Analytics now gets a ‘Social’ engagement feature.
The ‘Social’ feature allows webmasters to track tweets, likes and of course Google’s +1.
If Google decides to go all out, it might just kill other social analytics/tracking companies out there.
Seems that the real battle for ‘Social’ starts right now.
Read the complete write up right here : http://analytics.blogspot.com/2011/06/1-reporting-in-google-webmaster-tools.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FtRaA+%28Google+Analytics+Blog%29