The problem: faced with limited budget and marketing options, it appears that spreading the word about his FanPage and website through his friends is the best way to get Likes and quality visits to his site since his friends all know him. However, there is no easy way to reach all his friends on Facebook; making wall posts/public posts don't really help due to EdgeRank.
The solution: I've built a tool that allows my friend to send personalized messages to all of his Facebook friends in an automated manner. Think of it as "Autoresponder Meets Facebook Messaging"
Visit GoSpread.me here.