ReactJS - Thinking in Terms of User Interface and Users

ReactJS has come a long way, it is now v0.10.0  So i was reading up on ReactJS again and came across this article:

This article talks about how we should approach ReactJS. One major theme stood out in this article:

Code from a user interface's perspective. i.e how your users see your app.

I thought this was particularly profound as most other frontend frameworks tend to come from the perspective of data structures, code organization, data models etc. But it does not seem to really help us focus on what really matters: users.